The campaign led with video that rose above cliché casino advertising. THE WORK: A fully integrated marketing plan provided the foundation for the creative expression of the new brand. We leveraged their iconic setting, indigenous design, and exceptional service to create “Above it All.” This distinctive brand position was bolstered by promotions and entertainment vital to growing their customer base. Ultimately, they turned to GreenRubino to reestablish their brand with true differentiation and ownability.

Their slick positioning wasn’t a true representation of the Northwest culture or the local gaming audience and wasn’t resonating with customers. After the initial hype died down, so did casino visitation and customer spend. Dew, I dont drink alcoholic Beverages, so I go to my car, then I come back and oit of the elevator the security ask me for I.D., we living in Vegas for uears, you never volunteer your I.D., so we had a discussion, I told them that I didn't know Bartenders run their Sports Book? it was rude, and intentional on the female part, I'll bet my Sportsbetssomewhete else, not where bartenders run the book or Casino, rude also.and as a Hundred to 5 hundred dollar bettor, i'll go bk to Vegas, thats just not something that they let happen in their Casinos.and there is no bonus or points to bet sports in that Casino.Sports betters.dont go their, the room is only 50 x 50 anyway, smoking cigars and cigs withoit proper ventilation is that small rude Casino.THE CHALLENGE: Snoqualmie Casino opened in 2008 with a glitzy ad campaign from an LA-based agency positioning Snoqualmie as a swanky, Vegas-style destination. Been going to the Quote 'Sportsbook' went several times brought a soda with me, no one ever said anything before, then this cocktail waitress or bartenter aproaches me very rudely, I explained it was npt a problem, bit being from Vegas its not a problem, everytime I was there before the Male bartender was always cool, now this is the 2nd time a Female asian cocktail or bartender was rude, so I tell her I'll take it to my car, since they dont3serve Diet Mt.

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